Google on Duplicate Content
Google has been warning us for years against publishing duplicate content on the web. Why? It hurts the search experience when people find the same rather than unique information in more than one...
View ArticleInternational Optimization Tips from PubCon 2007
Here is a mash up of tips on optimizing for International Search from a variety of speakers at Webmaster World’s 2007 SEO Conference: Yahoo! gives regional sites a ranking preference for their own...
View ArticleMSN on Duplicate Content
MSN has a new in-house SEO. Derrick Wheeler’s been on the job just a couple of months and calls himself their “Senior SEO Architect”. Derrick recently spoke at PubCon 2007 in Las Vegas where he...
View ArticleSEO Speakers at 2008 FSTA Conference
This Tuesday, February 12, 2008, I will be speaking on a panel of SEO’s for the Fantasy Sports Trade Associations’s (FSTA) Annual Conference at the Inverness Resort in Denver. Robert Wright, Mike...
View ArticlehCards-What and Why?
An hCard is a standardized way to convey contact and address information to the Search Engines through the code of a website. Think of it as an electronic business card on your website. While this...
View ArticleThin Slicing and The Zen of SEO
I learned about the concept of thin slicing from Malcolm Gladwell’s book, “Blink”. I can’t really recall what slicing thinly had to do with anything, but my takeaway was: the first reaction of an...
View ArticleWordtracker VS. Keyword Discovery-The Winner Is…
Anyone who’s heard of Wordtracker has likely heard of John Alexander. Recently, John did a very through point-by-point comparison of these two professional keyword research and analysis tools. He...
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Your Ads in the Organic Listings
Ads in the organic listings? You’re probably thinking I’m crazy. “There aren’t ads in the organic area of the Search Engine Results Pages – those are naturally ranked listings”, is what I imagine you...
View ArticleStraight From the Lips of Googlers
Around Halloween, Google held a online event for webmasters, called Tricks and Treats, complete with Matt Cutts, Adam Lasnik, Maile and other noted Googlers. Some gave quick, right to the point...
View ArticleHTML Site Maps-Part 1
With the advent of XML site maps, it seems like no one talks any more about the importance of having an html site map on your website. This is simply the online equivilant of a table of contents for...
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HTML Site Maps-Part 2
Your HTML site map should contain links to all of the pages on your site (even though you’ll likely choose to nofollow some of them). Why? Because it serves as a table of contents for your human...
View ArticleBack to SEO Basics-Demonstrating Relevance
Successful SEO is providing relevance on a particular topic to the Search Engines, communicating that relevance and then making certain there are no obstacles to impede that process. So, how do you...
View ArticleBack to SEO Basics-What Is SEO?
The most basic question about SEO is what is it? Here are a few answers that I found on the web: from Legal Internet Marketing “Creating and improving a website so that it will rank high in the search...
View ArticleBack to SEO Basics-What Do the Search Engines Want?
Successful SEO is achieved by giving the Search Engines what they want. That sounds simple and it is, but to satisfy them, we must first identify what exactly it is that the Search Engines do want. The...
View ArticleOnly Build Web Pages That Matter
In creating a website, there’s a real danger of building web pages that are not useful to either the Search Engines or the searchers who might land on them. Content is king! You’ve heard that over and...
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The Anatomy of the New Google Blended Local Search Result
Anyone who pays any attention to Local Search has heard and seen the news by now. Even though the old Local Packs are still being seen in various form and places in the SERPS, they are being replaced...
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